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What does this mean? It means you must create substantial interest in your product or services-BEFORE you even try to explain how potential customers can make a purchase.
Stale Brands = Stale Sales
Both new and established companies alike need to update their brands continually. A powerful corporate should never be abandoned or risk becoming “stale” due to a lack of updating and enhancing.
Good brands are altered frequently to stay ahead of the competition and to continually arouse consumer interest. McDonald's didn’t always have grilled chicken on sandwiches and Gatorade only had two flavors for a LONG time! Microsoft, Yahoo and Google seem to present new products, offers, services and programs every week!
Successful companies update their brands, enhance their products and services, and create new interest through innovative marketing throughout each fiscal year. They realize that branding is about the total customer experience.
Understanding costs and setting the "right" budget
One of the biggest obstacles in building a corporate is the budget/ funding required to create and promote a professionally developed and highly-effective corporate. Professional associations such as the USBA and SCORE have resources that allow business owners and executives follow guidelines for successful corporate building and marketing.
Omni has a proven methodology and interactive system that allows us to build or re-design entire corporate image (larger projects are more, especially if integrated with applications) that include recommended branding solutions such as name, logo, tag line, collateral, Blogs, e-mail campaigns, web site design, CMS, brochures, and more.
While many prospects request less expensive solutions, there is just no way of building a corporate that will effectively impact their target marketing and drive in revenues for much less.
For very small businesses and self-funded start ups we do have our Small Biz programs, which allows for a professional yet limited (for budget reasons) corporate image.
Our advice is to follow proven benchmarks that are consistent with past research that have proven to have the best ROI and impact upon your target market.
Your budget should consist of two areas:
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Initial corporate development
- Ongoing corporate promotion marketing and maintenance.
Depending on your industry, your ongoing marketing budget should be between 15 to 20% of gross revenues.
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